Month: June 2019

How to Measure ROI for Trade Shows and Exhibits

The new ROI Calculator in ExhibitDay helps you measure the Return on Investment for exhibiting at trade shows and sponsoring events.

How it Works

After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the Actual and Potential revenue amounts attributable to the event:

As you enter the attributable revenue figures, ExhibitDay automatically calculates the Return on investment for your event in the summary section:

Comparing ROI Across Your Events

You can compare the Return on Investment across all your events for a given year under the [Annual Budgets] link:

Compare Engagement Metrics and ROI Across events

Sign up for a free ExhibitDay account and start measuring the return for your investments in trade show exhibits and event sponsorships.

Measuring Cost per Lead and Cost per Impression for Trade Shows and Exhibits

The new Engagement Analytics feature in ExhibitDay helps you track the Cost per Lead and Cost per Impression for exhibiting at trade shows and sponsoring events.

How it Works

After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the following information:

Trade Show Engagement Metrics

As you enter the event engagement metrics, ExhibitDay automatically calculates the Cost per Lead and Cost per Brand Impression for your event in the summary section:

Trade Show Cost per Lead and Cost Per Impression

Measuring Cost per Lead and Cost per Impression Across all Your Events

You can compare Engagement Metrics across all your events for a given year under the [Annual Budgets] link:

Compare Engagement Metrics and ROI Across events

Sign up for a free ExhibitDay account and start measuring the Cost per Lead and Cost per Impression for your investments in trade show exhibits and sponsorships.

Trade Show Engagement Analytics and ROI

Just Released – new ExhibitDay feature to measure Engagement and ROI for all your trade shows and Exhibits.

Event-Specific Engagement Analytics and ROI

Under the [Analytics & ROI] tab of each event in your ExhibitDay workspace, you can now specify the following metrics:

  • Number of leads captured.
  • Number of impressions (booth walk-bys, sponsorship, traditional/social media.
  • Number of meetings (with new and existing customers).
  • Revenue attributable to the event (actual and forecast).

Based on these metrics and the cost of your event, ExhibitDay automatically calculates the following for you:

  • Average Cost per Lead.
  • Average Cost per Impression.
  • Customer Meeting Metrics.
  • Total Gross ROI.
  • Total Gross Realized ROI.

Engagement Analytics and ROI Across all Events

You can also view and compare Engagement Analytics and ROI across all your events for a given year under the [Annual Budgets] link.

Sign up for a free ExhibitDay account and start measuring the return on your investments in Trade Shows and Exhibits.

Trade Show Planning Playbook

Exciting news. Based on popular demand, we just released the Event Planning Playbook feature in ExhibitDay.

Using the [Playbook] tab under each event in your ExhibitDay workspace, you can now create detailed daily schedules for your events — including schedules for up to 3-days prior to, and 3-days after the event.

What goes in the Playbook?

The detailed schedules for your trade shows and exhibits.

Basically, the Playbook is a daily schedule of events for things like:

  • Booth Duty
  • Technical Demos
  • Speaking Engagements
  • Working the Floor
  • Client Meetings
  • Networking Events
  • Running Seminars
  • Attending Technical Programs
  • Attending Field Trips and Short Courses
  • Technical Talks
  • Volunteering or Service Work
  • Attending Professional Meetings

Sign up for a free ExhibitDay account and create your own Playbook for your trade shows and exhibits.