How to Measure ROI for Trade Shows with ExhibitDay
The new ROI Calculator in ExhibitDay helps you measure the Return on Investment for exhibiting at trade shows and sponsoring events.
After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the Actual and Potential revenue amounts attributable to the event:
As you enter the attributable revenue figures, ExhibitDay automatically calculates the Return on investment for your event in the summary section:
You can compare the Return on Investment across all your events for a given year under the [Annual Budgets] link:
Sign up for a free ExhibitDay account and start measuring the return for your investments in trade show exhibits and event sponsorships.
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