Trade Show Engagement Analytics and ROI

Just Released – new ExhibitDay feature to measure Engagement and ROI for all your trade shows and Exhibits.

Event-Specific Engagement Analytics and ROI

Under the [Analytics & ROI] tab of each event in your ExhibitDay workspace, you can now specify the following metrics:

• Number of leads captured.
• Number of impressions (booth walk-bys, sponsorship, traditional/social media.
• Number of meetings (with new and existing customers).
• Revenue attributable to the event (actual and forecast).

Based on these metrics and the cost of your event, ExhibitDay automatically calculates the following for you:

• Average Cost per Lead.
• Average Cost per Impression.
• Customer Meeting Metrics.
• Total Gross ROI.
• Total Gross Realized ROI.

Engagement Analytics and ROI Across all Events

You can also view and compare Engagement Analytics and ROI across all your events for a given year under the [Annual Budgets] link.

Sign up for a free ExhibitDay account and start measuring the return on your investments in Trade Shows and Exhibits.