After you determine the right trade shows to attend for your business, it’s time to hone in on the actual trade show booth and how you plan to stand out against the crowd. The competition can get stiff at the exhibit hall, especially in bigger trade shows with thousands of other exhibitors. So, let’s focus on how you can keep a steady stream of attendees coming your way.
Here are 7 tips for driving more traffic to your trade show booth:
Visuals and Illustrations
Humans are biologically visual creatures, which means: colors, moving graphics, and overall beautiful imagery will get people excited about your booth. Even if your industry is not visual in nature, find a way to make it visual at the trade show.
Everyone loves a good charging station for their mobile device. If you include a
Who doesn’t love free things? If you host a raffle or a giveaway contest periodically throughout the show, you’re basically guaranteed to have steady leads coming your way all day long.
Thanks to the popularity of Instagram, everyone wants to take photos today. Having a photo booth at your exhibition space will get attendees to come over and take a fun photo. Afterward, they will be more inclined to inquire about your product or service offering.
People would rather watch a product in action than
Create some kind of contest where you give attendees a prize if
No one is above a good mascot. If your company has a mascot, like Geico’s gecko, have someone there dressed up and cheering everyone else on. Consider playing some fun music that makes the entire booth feel welcoming and happy!
There’s no way to sugarcoat it — the competition can be stiff at trade shows. If you want to ensure you stand out against the crowd, no matter how many other flashy booths are out there, then follow these 7 creative ideas, go the extra mile, and make a lasting impression.