Trade Show Capital Assets are Fixed Assets (like your Booth, or, your Displays) that get borrowed from storage, and are expected to return back to storage after each trade show.
ExhibitDay‘s default reservation policy prevents you from reserving a Capital Asset if it is already reserved for another event during the same reservation period.
Changing the Reservation Policy for a Capital Asset
In order to change the reservation policy for a given Capital Asset in your ExhibitDay workspace, click on [Manage Assets], then select the Capital Asset you would like to modify. On the Asset view page, click “Reservation Policy” under the extended menu of the tab strip.
Capital Asset Reservation Policies
There are three different Reservation Policies that can be set for a given Capital Asset: Strict, Moderate, and Liberal.
Strict (default policy)
The Asset is available for reservation only on dates when no other reservation is made. Example: If the Asset is checked out or reserved from Feb 17, 2021, to Feb 21, 2021, no other reservation can be made during those dates (not even on the return date — Feb 21, 2020). The next date asset can be checked out or reserved will be the day after this Asset has been returned to storage — Feb 22, 2021.
The Asset is available for reservation on dates when no other reservation is made, plus, the check-out and return date of all reservations (i.e. the asset shows as ‘Available for Reservation’ on the first and last day of a given reservation). Example: If the Asset is checked out or reserved from Feb 17, 2021, to Feb 21, 2021, no other reservation can be made Feb 18, 2021 – Feb 20, 2021. This allows you to reserve the Asset for another event on the check-out date as well as the return date (e.g. the Asset arrives to storage on the morning of Feb 21, 2021, and gets checked out for another event the afternoon of Feb 21, 2021).
No blocked dates — the Asset will always show as “Available for Reservation” (even if other/conflicting reservations exist). Example: If the Asset is checked out or reserved from Feb 17, 2021, to Feb 21, 2021, the system will allow other reservations to be made during the same time period.
When it comes time to present your company, startup, or idea to people from around the world, you want to be prepared in the best way possible. Sometimes, all you get is 30-seconds to convince someone to either invest in you, partner up with you, buy from you, or franchise one of your businesses. And, so, there are definitely some trade show do’s and don’ts you need to know before you show up for the big day.
Ready to master trade show management? Here’s how to get started…
1) Listen More
When people make an effort to stop at your exhibit
booth, chances are, something piqued their interest. They’ll start to tell you
about this interest. Therefore, our rule of thumb is as follows:
Listen 80% of the time; talk 20% of the
Make sure to let people feel like they
are part of the conversation. They will like you more for it and, therefore, be
more likely to invest in you by the time it’s all said and done.
2) Stay in Touch
Make qualified leads out of people who are
generally interested in your business. Take time to really listen to every
person and identify what it is they are looking for. Once you make connections
with exhibit hall attendees, be sure to stay in touch. Craft a great follow-up
email that lets them know you haven’t forgotten about them and are looking
forward to working together with them.
3) Provide Giveaways
People love free things. That’s why giveaways
do so well. Just be sure they are somehow related to your business – if you
hand out coasters and you are trying to promote a shoestring business, what’s
the relation? Make it easy for people to remember.
1) Don’t Be Negative
Do not talk negatively about the
competition, even if you want to. It immediately shows people that you feel
threatened for some reason; could it be because your product is not good
enough? Instead, talk to show attendees about your services in an educational
2) Don’t Be Unfriendly
Do not stack your exhibition team with
negative and unfriendly people. Your booth staff should be energetic, engaging,
and moving at all times. Do not allow staff to sit in chairs and stare at their
phones. You want to ensure your trade show booth is as approachable as
3) Don’t Be Unprofessional
Do not have food sitting around (like snacks
and lunches). Nothing looks more unprofessional than the sight of half-eaten
sandwiches and French-fries littering your nicely assembled exhibition space. Also,
try not to eat around lunch time, and if you do, bring gum so your breath stays
Every single year, thousands of trade shows and exhibitions take place in the U.S., allowing businesses, inventors, entrepreneurs, and startups to showcase their products or services to potential investors, partners, and consumers. It’s a great way to launch a new product or service (or a franchise) into international success. It all starts with an educational and interactive display that gets the exhibit hall attendees excited.
However, there is a lot that goes into trade show etiquette,
which is why you want to ensure the next time you show up to an exhibit hall,
you won’t make these mistakes.
Here are the top 5 trade show blunders to seriously avoid:
1) Lack of Sufficient Staff
Nothing is more unprofessional to conference attendees than your exhibit booth not having sufficient staff present. People have questions they want to ask, information they want to know, and demonstrations they want to see. If you send one person to represent your business and 2 or more people want to learn about it, the remaining bystanders are going to end up walking away and passing up your business. Remember: they want intimate, one-on-one attention.
2) Last-Second Preparedness
A lot goes into the coordination and
presentation of a trade show exhibition, which is why it is not something you
will want to put off until the 11th hour. From the banners and
pop-up displays, to the digital tools and handouts, if you wait until the last
second, you’re going to end up paying thousands in rush-order fees. It’s just
not worth it!
3) Overwhelming Displays
People are inundated with
information from the moment they wake up — they don’t want to show up to your exhibit
booth and feel overwhelmed by the displays. If there is text everywhere,
plastered all over every piece of content, where are they to focus their
attention? What is the ultimate point of the product? Keep it on-point,
on-message, and digestible for the average person.
4) Lack of Passion from Temp / For-Hire Staff
More businesses are considering
outsourcing the representation of their trade show to a staffing company.
However, one of the worst things you can do is have individuals with no industry
experience or passion representing your product. Only you and your team can do
that, and, yes — the people at these trade shows can spot passion (or
5) Repeat Materials
Many trade show attendees attend a given trade show multiple years in a row. They will start to notice if you recycle your materials; not to mention, the styles and designs will begin to appear aged. You don’t want to come off as cheap, which is why it’s worth sprucing content up for each new trade show.
We know that preparing for a trade show, measuring its effectiveness, and organizing the whole event can be stressful. ExhibitDay provides the free tools you need to track and manage all of your exhibits, and focus on results.