Category: Trade Show Management Software

ExhibitDay is the all-in-one Software-as-a-Service solution to track and manage your trade shows.

Tracking Custom Data for your Trade Shows

Just Released – the ability to customize the fields under the Event [Info] and [Booth] tabs, as well as the ability to create custom fields in your ExhibitDay workspace.

What are Custom Event Fields?

Custom fields can be used to store information about your trade shows that may not necessarily fit the standard event fields in ExhibitDay (e.g. “Projected # of Leads,” “Tips from Prior Year,” “Internal / Cost Center,” etc.).

How to Customize the Event tabs and add custom Fields

As an ExhibitDay Workspace Admin, you can customize Event fields under Workspace Settings link (under the setting menu). You can show or hide any of the event fields. You can also add new custom fields, and change the order in which fields appear (by dragging them up and down).

Sign up for a free ExhibitDay account and start tracking your trade shows, exhibits and event sponsorships.

Trade Show Engagement Analytics and ROI

Just Released – new ExhibitDay feature to measure Engagement and ROI for all your trade shows and Exhibits.

Event-Specific Engagement Analytics and ROI

Under the [Analytics & ROI] tab of each event in your ExhibitDay workspace, you can now specify the following metrics:

  • Number of leads captured.
  • Number of impressions (booth walk-bys, sponsorship, traditional/social media.
  • Number of meetings (with new and existing customers).
  • Revenue attributable to the event (actual and forecast).

Based on these metrics and the cost of your event, ExhibitDay automatically calculates the following for you:

  • Average Cost per Lead.
  • Average Cost per Impression.
  • Customer Meeting Metrics.
  • Total Gross ROI.
  • Total Gross Realized ROI.

Engagement Analytics and ROI Across all Events

You can also view and compare Engagement Analytics and ROI across all your events for a given year under the [Annual Budgets] link.

Sign up for a free ExhibitDay account and start measuring the return on your investments in Trade Shows and Exhibits.

Trade Show Planning Playbook

Exciting news. Based on popular demand, we just released the Event Planning Playbook feature in ExhibitDay.

Using the [Playbook] tab under each event in your ExhibitDay workspace, you can now create detailed daily schedules for your events — including schedules for up to 3-days prior to, and 3-days after the event.

What goes in the Playbook?

The detailed schedules for your trade shows and exhibits.

Basically, the Playbook is a daily schedule of events for things like:

  • Booth Duty
  • Technical Demos
  • Speaking Engagements
  • Working the Floor
  • Client Meetings
  • Networking Events
  • Running Seminars
  • Attending Technical Programs
  • Attending Field Trips and Short Courses
  • Technical Talks
  • Volunteering or Service Work
  • Attending Professional Meetings

Sign up for a free ExhibitDay account and create your own Playbook for your trade shows and exhibits.

Tracking Speakers, Sales Personnel, Temp Staff and other Resources for your Events

Based on user feedback and popular demand, we just released the ability to add Resources (non-users) to your ExhibitDay workspace.

A Resource is a “non-user” in your ExhibitDay workspace (i.e. no ExhibitDay account / no access to your Events). Essentially, they are people who participate in your trade shows and exhibits, but don’t have the need to log into your ExhibitDay workspace; like: speakers, 1099 sales personnel, contractors, specialists, and temporary staff.

Just like Users, Resources can be added as event attendees (under each event’s [Staff] tab), or they can be assigned to travel reservations
(under each event’s [Travel] tab).

You cannot assign tasks to Resources. And, Resources have no ability to log into your ExhibitDay workspace.

How to Add Resources to your Workspace

In order to add a Resource to your ExhibitDay workspace, click on the “Users & Permission” link in the top settings menu and click the [Add] button under the [User & Permissions] tab. There, you’ll see the option to either invite a new User to join your workspace, or add a Resource (non-user).

Create a free ExhibitDay account and start tracking the speakers, 1099 sales personnel, contractors, specialist, and temporary staff for your events.

Tracking Miscellaneous Expenses in your Annual Events Budget

Based on user feedback, we just released new functionality to track non-event-specific miscellaneous expenses in your annual budgets. These are trade show and exhibit expenses that are incurred against your annual event budget that cannot be attributed to a single event — for example: new booth furniture, or, updated print brochures.

You can manage your miscellaneous annual expenses under the [Other / Miscellaneous Expenses] tab of the Annual Budgets page in ExhibitDay.


Create a free ExhibitDay account and start tracking the budgets for all your trade shows, exhibits and sponsorships.