Trade Shows Archives - Page 6 of 8

Measuring Cost per Lead and Cost per Impression for Trade Shows and Exhibits

The new Engagement Analytics feature in ExhibitDay helps you track the Cost per Lead and Cost per Impression for exhibiting at trade shows and sponsoring events.

How it Works

After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the following information:

As you enter the event engagement metrics, ExhibitDay automatically calculates the Cost per Lead and Cost per Brand Impression for your event in the summary section:

Trade Show Cost per Lead and Cost Per Impression

Measuring Cost per Lead and Cost per Impression Across all Your Events

You can compare Engagement Metrics across all your events for a given year under the [Annual Budgets] link:

Compare Engagement Metrics and ROI Across events

Sign up for a free ExhibitDay account and start measuring the Cost per Lead and Cost per Impression for your investments in trade show exhibits and sponsorships.

Trade Show Engagement Analytics and ROI

Just Released – new ExhibitDay feature to measure Engagement and ROI for all your trade shows and Exhibits.

Event-Specific Engagement Analytics and ROI

Under the [Analytics & ROI] tab of each event in your ExhibitDay workspace, you can now specify the following metrics:

Number of leads captured.
Number of impressions (booth walk-bys, sponsorship, traditional/social media.
Number of meetings (with new and existing customers).
Revenue attributable to the event (actual and forecast).

Based on these metrics and the cost of your event, ExhibitDay automatically calculates the following for you:

Average Cost per Lead.
Average Cost per Impression.
Customer Meeting Metrics.
Total Gross ROI.
Total Gross Realized ROI.

Engagement Analytics and ROI Across all Events

You can also view and compare Engagement Analytics and ROI across all your events for a given year under the [Annual Budgets] link.

Trade Show Planning Playbook

Exciting news. Based on popular demand, we just released the Event Planning Playbook feature in ExhibitDay.

Using the [Playbook] tab under each event in your ExhibitDay workspace, you can now create detailed daily schedules for your events — including schedules for up to 3-days prior to, and 3-days after the event.

What goes in the Playbook?

The detailed schedules for your trade shows and exhibits.

Basically, the Playbook is a daily schedule of events for things like:

Booth Duty
Technical Demos
Speaking Engagements
Working the Floor
Client Meetings
Networking Events
Running Seminars
Attending Technical Programs
Attending Field Trips and Short Courses
Technical Talks
Volunteering or Service Work
Attending Professional Meetings

How to Allocate your Annual Event Budget Across your Trade Shows and Sponsorships

ExhibitDay’s new budgeting feature lets you set annual trade show budgets as well as more granular, event-specific budgets across all your trade shows for the year.

In this post, we will cover how you can allocate your annual budget across your events in ExhibitDay.

Your Annual Event Budget

Your total annual budget is pretty straight forward — it’s the total budget you have for exhibiting at trade shows, plus, your sponsorship budget.

Allocating Budget to an Event

Once you’ve entered the events you are considering for the year in ExhibitDay and you’ve set your total annual budget, it’s time to allocate that budget across your events.

Event-Specific Budgets

Under the [Budget] tab for each event, you can enter the planned budget for the event’s booth reservation, services, travel/lodging, shipments, miscellaneous expenses, and sponsorships. As you enter these numbers, the total planned budget for the event is automatically calculated in the summary section.

The Allocation Summary Box

The budget allocation summary box shows the total event budget in relevance to the total annual budget for all trade shows and sponsorships. As you enter the budget for each event, this is where you’ll get a lens into how much of the annual budget remains unallocated (or how over-allocated the annual budget is).

Event Allocation Breakdown

After you have allocated your annual budget to all your events, you can go to the [Event Allocation Breakdown] tab of the annual budget page to see the details of how the budget has been allocated.

Tracking Speakers, Sales Personnel, Temp Staff and other Resources for your Events

Based on user feedback and popular demand, we just released the ability to add Resources (non-users) to your ExhibitDay workspace.

A Resource is a “non-user” in your ExhibitDay workspace (i.e. no ExhibitDay account / no access to your Events). Essentially, they are people who participate in your trade shows and exhibits, but don’t have the need to log into your ExhibitDay workspace; like: speakers, 1099 sales personnel, contractors, specialists, and temporary staff.

Just like Users, Resources can be added as event attendees (under each event’s [Staff] tab), or they can be assigned to travel reservations
(under each event’s [Travel] tab).

You cannot assign tasks to Resources. And, Resources have no ability to log into your ExhibitDay workspace.

How to Add Resources to your Workspace

In order to add a Resource to your ExhibitDay workspace, click on the “Users & Permission” link in the top settings menu and click the [Add] button under the [User & Permissions] tab. There, you’ll see the option to either invite a new User to join your workspace, or add a Resource (non-user).

Create a free ExhibitDay account and start tracking the speakers, 1099 sales personnel, contractors, specialist, and temporary staff for your events.

Category: Trade Shows