ExhibitDay – Official Launch

Today, ExhibitDay’s Beta program ended and ExhibitDay.com officially launched as a trade show management and collaboration tool for trade show managers, exhibitors and event teams.

Press Release:

Download the full Press Release (.docx)

In the upcoming months, we plan to focus efforts on developing new features and increasing integrations with third-party tools.

Sign up for a free ExhibitDay account and start planning your trade shows and exhibits.

Annual Budgets and ROI Calculations for Your Trade Shows in Spreadsheet Format

You can now Export the Annual Budgets, Analytics and ROI Metrics for your trade shows to Excel (.xlsx spreadsheet format).

How To Export Budgets and ROI Metrics to Spreadsheet

Click on the Annual Budgets (all events) link in your ExhibitDay Workspace. Then, click the [Export to Excel] button under the [Allocation Breakdown] and [Analytics & ROI Breakdown] tabs to export to .xlsx format.

Example Spreadsheet Exports

Sign up for an ExhibitDay account and start tracking the budgets for your trade shows and exhibits.

Maximizing Trade Show Value: How to Get the Most Bang for Your Buck

If you’ve decided to invest money into your very own booth at an upcoming trade show, chances are, you’re wondering how you can maximize the value of this event. Trade shows aren’t exactly cheap, which is why you’re probably feeling pressure to meet as many existing customers, find as many new leads, and meet as many business objectives.

Well, luckily, there is plenty of prep work you can embark on now to guarantee maximum value if you’re doing a trade show on a budget.

Here’s how:

1. Send Out Emails

There’s no harm in drumming up a little excitement! Send out an email to all customers within the proximity of the event, letting them know about your booth. Try and secure them complimentary tickets if available through the organizer. Many times, the event organizers will help you any way possible to make your event a success.

2. Schedule Appointments

Make it known on social media and through other channels that you are accepting appointments during the trade show. Contact your top accounts and promise them an exclusive demonstration of your product or service at the event. Everyone likes to feel special.

3. Host VIP Events

Consider hosting a happy hour or some kind of cocktail meeting after the exhibit hours to show some of your key customers how special they really are to you.

4. Go the Extra Mile

Did you know many of the convention centers have conference rooms where you can further explain and demonstrate products to potential clients? This is a great way to go above and beyond, really taking time to go deep with your product for the right potential buyer.

5. Say Yes to Extra Marketing

Event organizers want to find ways to drum up excitement for their event as well. Volunteer to take part in any workshops, discussions, and seminars that take place before, during, and after the exhibit hall hours. This is a free way to get exposure through their network.

6. Extend Your Stay

If you think you have made some invaluable connections for the future trajectory of your business, then do not hesitate to extend your stay and really nurture the lead. It will show them you are a serious contender and determined to make it work. Additionally, if a potential client reaches out to you before the trade show, consider arriving a few days early to close the deal before the show even begins!

Every business could stand to cut down on unnecessary costs in a given fiscal year, which is why the 6 tips above can help maximize the value of your next trade show.

Import Your Trade Show and Exhibit Schedules into Google Calendar, Apple Calendar, and Outlook

Based on popular demand, we just released the ability to sync your Events and Tasks in ExhibitDay with external Calendars (Google Calendar, Apple Calendar, Outlook, and other iCal Calendars).

From the top-right navigation menu select “Sync to External Calendar…” Then, copy your Sync URL for your Calendar and follow the instructions to configure the sync.

ExhibitDay Screenshot - Sync Trade Show Schedule with Google Calendar, Apple Calendar, and Outlook

Calendar Sync Preferences

Under the Sync Preferences tab, you can specify which Events and which Tasks you’d like to have synced with your external calendar.

ExhibitDay Screenshot - External Calendar Sync Preferences

Sign up for a free ExhibitDay account and start tracking your trade shows and exhibits.

Track Your Trade Show Annual Budget Based on Fiscal Year

Just launched — new ExhibitDay feature to track annual costs and budgets for your trade shows and sponsorships based on your Organization’s Fiscal Year in.

Setting up your Fiscal Year

You can now define your organization’s Fiscal Year under your Workspace Settings in ExhibitDay. Once you switch your budgeting basis from Calendar Year to Fiscal Year, the date range for all your annual budgets in ExhibitDay will automatically adjust to the Fiscal Year start date you choose.

Trade Show Budgets based on Fiscal Year

When you use a Fiscal Year as your Budgeting basis, the date range for your Fiscal Year is displayed on the Annual Budgets page as well as the Event-Specific budget allocation tab in each event.

Sign up for an ExhibitDay account and start tracking the budgets for your trade shows and exhibits.