Category: Budgeting

Tracking Event-Specific Miscellaneous Expenses and Credits

Miscellaneous expenses (e.g. iPad giveaway, or Membership fees) and credits (e.g. partial booth service refund) for an event can be tracked under the [Misc. Expenses & Credits] tab of an event; this tab can be accessed via the extended menu on the event page tab strip.

Tracking Misc. Expenses and Credits for Trade Shows

Expenses entered under this tab will count towards the total actual costs of the Misc. Expenses line-item in the event-specific budget. Credit entries will show as negative amounts and will count against the total actual expenses for the event.

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Annual Budgets and ROI Calculations for Your Trade Shows in Spreadsheet Format

You can now Export the Annual Budgets, Analytics and ROI Metrics for your trade shows to Excel (.xlsx spreadsheet format).

How To Export Budgets and ROI Metrics to Spreadsheet

Click on the Annual Budgets (all events) link in your ExhibitDay Workspace. Then, click the [Export to Excel] button under the [Allocation Breakdown] and [Analytics & ROI Breakdown] tabs to export to .xlsx format.

Example Spreadsheet Exports

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Track Your Trade Show Annual Budget Based on Fiscal Year

Just launched — new ExhibitDay feature to track annual costs and budgets for your trade shows and sponsorships based on your Organization’s Fiscal Year in.

Setting up your Fiscal Year

You can now define your organization’s Fiscal Year under your Workspace Settings in ExhibitDay. Once you switch your budgeting basis from Calendar Year to Fiscal Year, the date range for all your annual budgets in ExhibitDay will automatically adjust to the Fiscal Year start date you choose.

Trade Show Budgets based on Fiscal Year

When you use a Fiscal Year as your Budgeting basis, the date range for your Fiscal Year is displayed on the Annual Budgets page as well as the Event-Specific budget allocation tab in each event.

Sign up for an ExhibitDay account and start tracking the budgets for your trade shows and exhibits.

How to Measure ROI for Trade Shows and Exhibits

The new ROI Calculator in ExhibitDay helps you measure the Return on Investment for exhibiting at trade shows and sponsoring events.

How it Works

After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the Actual and Potential revenue amounts attributable to the event:

As you enter the attributable revenue figures, ExhibitDay automatically calculates the Return on investment for your event in the summary section:

Comparing ROI Across Your Events

You can compare the Return on Investment across all your events for a given year under the [Annual Budgets] link:

Compare Engagement Metrics and ROI Across events

Sign up for a free ExhibitDay account and start measuring the return for your investments in trade show exhibits and event sponsorships.

Measuring Cost per Lead and Cost per Impression for Trade Shows and Exhibits

The new Engagement Analytics feature in ExhibitDay helps you track the Cost per Lead and Cost per Impression for exhibiting at trade shows and sponsoring events.

How it Works

After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the following information:

Trade Show Engagement Metrics

As you enter the event engagement metrics, ExhibitDay automatically calculates the Cost per Lead and Cost per Brand Impression for your event in the summary section:

Trade Show Cost per Lead and Cost Per Impression

Measuring Cost per Lead and Cost per Impression Across all Your Events

You can compare Engagement Metrics across all your events for a given year under the [Annual Budgets] link:

Compare Engagement Metrics and ROI Across events

Sign up for a free ExhibitDay account and start measuring the Cost per Lead and Cost per Impression for your investments in trade show exhibits and sponsorships.