Exhibit Management Archives - Page 5 of 7

Track Your Trade Show Annual Budget Based on Fiscal Year

Just launched — new ExhibitDay feature to track annual costs and budgets for your trade shows and sponsorships based on your Organization’s Fiscal Year in.

Setting up your Fiscal Year

You can now define your organization’s Fiscal Year under your Workspace Settings in ExhibitDay. Once you switch your budgeting basis from Calendar Year to Fiscal Year, the date range for all your annual budgets in ExhibitDay will automatically adjust to the Fiscal Year start date you choose.

Trade Show Budgets based on Fiscal Year

When you use a Fiscal Year as your Budgeting basis, the date range for your Fiscal Year is displayed on the Annual Budgets page as well as the Event-Specific budget allocation tab in each event.

Trade Show Event Binder

Just released — the ability to create an Event Binder for your trade shows.

From the extended Event menu, you can now create an Event Binder by exporting any event in your ExhibitDay workspace to PDF. Before creating the Event Binder, you choose what information you’d like to include (i.e. Booth Info, Travel Reservations, Event Attendees, etc.).

3 New ExhibitDay Features

Just Released — 3 new ExhibitDay features: the ability to duplicate/copy events, the ability to filter your Events List to just the events you ‘re tagged in, and the ability to sort the Task Board by due date.

1) Copying Events

Sometimes it might be easier to “copy/paste” an existing event rather creating a new event in your ExhibitDay workspace. With the new Duplicate/Copy Event feature, you can make a duplicate copy of any event in your workspace. When you create a copy, you choose which properties the event you’d like to carry over to the new copy (i.e. tasks, attendees, budget, etc.).

2) “My Events” Filter

On the main Events page, you now have the ability to filter down the list of events to only the ones that either you created or you’re tagged in (as an attendee, or assignee of a task, or travel reservation, etc.)

3) Sorting Tasks by Due Date

On the main Task Board tab, you can now sort all tasks by due date.

Tracking Custom Data for your Trade Shows

Just Released – the ability to customize the fields under the Event [Info] and [Booth] tabs, as well as the ability to create custom fields in your ExhibitDay workspace.

What are Custom Event Fields?

Custom fields can be used to store information about your trade shows that may not necessarily fit the standard event fields in ExhibitDay (e.g. “Projected # of Leads,” “Tips from Prior Year,” “Internal / Cost Center,” etc.).

How to Customize the Event tabs and add custom Fields

As an ExhibitDay Workspace Admin, you can customize Event fields under Workspace Settings link (under the setting menu). You can show or hide any of the event fields. You can also add new custom fields, and change the order in which fields appear (by dragging them up and down).

Trade Show Engagement Analytics and ROI

Just Released – new ExhibitDay feature to measure Engagement and ROI for all your trade shows and Exhibits.

Event-Specific Engagement Analytics and ROI

Under the [Analytics & ROI] tab of each event in your ExhibitDay workspace, you can now specify the following metrics:

Number of leads captured.
Number of impressions (booth walk-bys, sponsorship, traditional/social media.
Number of meetings (with new and existing customers).
Revenue attributable to the event (actual and forecast).

Based on these metrics and the cost of your event, ExhibitDay automatically calculates the following for you:

Average Cost per Lead.
Average Cost per Impression.
Customer Meeting Metrics.
Total Gross ROI.
Total Gross Realized ROI.

Engagement Analytics and ROI Across all Events

You can also view and compare Engagement Analytics and ROI across all your events for a given year under the [Annual Budgets] link.

Category: Exhibit Management