Category: Budgeting

Annual Budgets and ROI Calculations for Your Trade Shows in Spreadsheet Format

You can now Export the Annual Budgets, Analytics and ROI Metrics for your trade shows to Excel (.xlsx spreadsheet format).

How To Export Budgets and ROI Metrics to Spreadsheet

Click on the Annual Budgets (all events) link in your ExhibitDay Workspace. Then, click the [Export to Excel] button under the [Allocation Breakdown] and [Analytics & ROI Breakdown] tabs to export to .xlsx format.

Example Spreadsheet Exports

Sign up for an ExhibitDay account and start tracking the budgets for your trade shows and exhibits.

Track Your Trade Show Annual Budget Based on Fiscal Year

Just launched — new ExhibitDay feature to track annual costs and budgets for your trade shows and sponsorships based on your Organization’s Fiscal Year in.

Setting up your Fiscal Year

You can now define your organization’s Fiscal Year under your Workspace Settings in ExhibitDay. Once you switch your budgeting basis from Calendar Year to Fiscal Year, the date range for all your annual budgets in ExhibitDay will automatically adjust to the Fiscal Year start date you choose.

Trade Show Budgets based on Fiscal Year

When you use a Fiscal Year as your Budgeting basis, the date range for your Fiscal Year is displayed on the Annual Budgets page as well as the Event-Specific budget allocation tab in each event.

Sign up for an ExhibitDay account and start tracking the budgets for your trade shows and exhibits.

How to Measure ROI for Trade Shows and Exhibits

The new ROI Calculator in ExhibitDay helps you measure the Return on Investment for exhibiting at trade shows and sponsoring events.

How it Works

After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the Actual and Potential revenue amounts attributable to the event:

As you enter the attributable revenue figures, ExhibitDay automatically calculates the Return on investment for your event in the summary section:

Comparing ROI Across Your Events

You can compare the Return on Investment across all your events for a given year under the [Annual Budgets] link:

Compare Engagement Metrics and ROI Across events

Sign up for a free ExhibitDay account and start measuring the return for your investments in trade show exhibits and event sponsorships.

Measuring Cost per Lead and Cost per Impression for Trade Shows and Exhibits

The new Engagement Analytics feature in ExhibitDay helps you track the Cost per Lead and Cost per Impression for exhibiting at trade shows and sponsoring events.

How it Works

After entering the actual costs for your event (in the “cost” field for booth reservation, booth services, shipments, sponsorships, travel, etc.), under the [ROI & Analytics] tab of each event in your ExhibitDay workspace, you can enter the following information:

Trade Show Engagement Metrics

As you enter the event engagement metrics, ExhibitDay automatically calculates the Cost per Lead and Cost per Brand Impression for your event in the summary section:

Trade Show Cost per Lead and Cost Per Impression

Measuring Cost per Lead and Cost per Impression Across all Your Events

You can compare Engagement Metrics across all your events for a given year under the [Annual Budgets] link:

Compare Engagement Metrics and ROI Across events

Sign up for a free ExhibitDay account and start measuring the Cost per Lead and Cost per Impression for your investments in trade show exhibits and sponsorships.

Trade Show Engagement Analytics and ROI

Just Released – new ExhibitDay feature to measure Engagement and ROI for all your trade shows and Exhibits.

Event-Specific Engagement Analytics and ROI

Under the [Analytics & ROI] tab of each event in your ExhibitDay workspace, you can now specify the following metrics:

  • Number of leads captured.
  • Number of impressions (booth walk-bys, sponsorship, traditional/social media.
  • Number of meetings (with new and existing customers).
  • Revenue attributable to the event (actual and forecast).

Based on these metrics and the cost of your event, ExhibitDay automatically calculates the following for you:

  • Average Cost per Lead.
  • Average Cost per Impression.
  • Customer Meeting Metrics.
  • Total Gross ROI.
  • Total Gross Realized ROI.

Engagement Analytics and ROI Across all Events

You can also view and compare Engagement Analytics and ROI across all your events for a given year under the [Annual Budgets] link.

Sign up for a free ExhibitDay account and start measuring the return on your investments in Trade Shows and Exhibits.